The Web Easel

by OcularInk • Uploaded: Sep. 03 '09

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Description: Chosen logo for a web coding company. Easel incorporates brackets into the design. Still working out the colors.
Status: Client work
Viewed: 3302
Tags: brand symbol mark ink
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OcularInk Sep. 03 '09

Ha, also just noticed the mark kind of looks like a stick figure with a giant rectangular head sitting out an oval-shaped desk. He's ready to work!

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Type08 Sep. 03 '09

Cool stuff, Kev! This might work the best in b/w IMO...

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OcularInk Sep. 03 '09

Ya know, that's a really good point. Afterall, web programmers don't spend a lot of time dealing with color. Hmm... Thanks Alen.

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!mude Sep. 03 '09

This is really good.

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Type08 Sep. 03 '09

It's always black or white with them! %3B)

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rooted Sep. 03 '09

simple and effective, nice one kevin

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fogra Sep. 03 '09

%5E Sean, have you changed your name?

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michaelspitz Sep. 03 '09

Very cool mark! Nice!

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OcularInk Sep. 04 '09

Thanks guys. My client is very happy to know this is getting great feedback in the design community.

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brandology Sep. 04 '09

OcularInk, I really like the mark but the %22EASEL%22 text looks kind of forced/overcomplicated? Of course just my opinion, great work nonetheless!

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jf Sep. 04 '09

This is fabulous. Makes perfect sense%3B communicates effectively, plus, it draws interest. Very satisfying to see. Great, great work!

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OcularInk Sep. 06 '09

Thanks Paul, Fabian, Gareth and JF. Paul, I think the EASEL text is fine. Creates more interest in my opinion and it's nicely balanced.

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JF Sep. 08 '09

I agree with you, OcularInk, about the EASEL text. I think it adds another layer of interest, and stands out well. Perhaps, on a sub-conscious level, you were thinking of making the 'A' stand closer to the viewer...because it resembles a traditional easel's shape. Ever notice that? It's very, very nice work in my opinion.

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Chad Sanderson Oct. 02 '09

This is the very definition of simplicity. Three shapes three pieces of subtlety modified type treatment%3D one great logo. Love it. My only question is why the circular shadow? (Unless I'm missing something, and I may be. I am an idiot.) I think the bracket icon is EASELy able to stand on its own.

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