Kaleidoscope Records

by OcularInk • Uploaded: Feb. 28 '08 - Gallerized: Mar. '08

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Description: Record label and recording studio. Record + Kaleidoscope pattern
As seen on: For Sale
Status: Unused proposal
Viewed: 10233
Tags: design identity branding brand
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Lets Discuss

Art Machine Feb. 28 '08

Nice layout and type work but I think a little more color variation in the mark itself would grade this up.

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itsgareth Feb. 28 '08

shhhhwinggg, a splash of colour kev and you'll be laughing

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leighton_hubbell Feb. 28 '08

I like the colors very much. **I'm not sure what everyone else is looking for in this design. I think everyone is forgetting about having to print anything economically anymore. Not all clients are doing four-color process jobs or web only applications. Having a design create a mood and hold up in 2 or 3 colors is just as important. Nice job, Ocularink.

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itsgareth Feb. 28 '08

im sur it didnt look like this before? :S

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Thomas Feb. 29 '08

Love your logo Kevin! Excellent! In fact, I would have same comment about making mark more colourfull but not very constructive after 3 comments on it. So just a humble suggestion... Just thinking mark would be less geometric. Of course it has to be but each quarter (or 1/6 of the circle) of the mark could be less symetric, may be with more parts, looking more like a mosaic...

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OcularInk Mar. 01 '08

@ Art : Thanks, man.**@ itsgareth : Yea, I reworked the idea a little bit. It needed to relate more to a record. :-P**@ leighton_hubbell : Thanks. And good points.**@ Thomas : Thanks. The pattern was inspired by a 48 facet kaleidoscope image.**Looks like some more color exploration might be the right idea. Thanks everyone for your feedback.

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gthobbs Mar. 01 '08

Color is subjective. This has a beautiful tone on tone feel. Not a bad idea for the brand if the color was an ever changing element. Could really relate to the name and the variety of music etc.

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ahab Mar. 03 '08

This is great. IMO you could add more colors or leave as is. The Artist personal preference will be fine here wither way. GREAT MARK!

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OcularInk Mar. 03 '08

@ gthobbs : Indeed. Thanks and an interesting point, Glen.**@ Lawrence : Thanks.**@ ahab : I think you're right. Thanks.**@ Climax : One of my favorite, most underrated sans serif font out there. Myriad. :-D

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susie Mar. 05 '08

hmz....it looks like the old fashion window.%0D*dont know what is relates with recording ??%0D*

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OcularInk Mar. 05 '08

It's a kaleidoscope pattern in the shape of a record. Does that make it more clear? Thanks for your input. :-)

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djaynoel Mar. 06 '08

Ocularlnk I think the mark works nicely and the execution is on point. Adding more color is only going to reinforce the kaleidoscope, but I think it is pretty obvious already. I think there is a nice balance %22less is more!%22 I am a dj myself and as your target audience I think it works beautifully. I agree with you and using Myriad, I hear a lot of designers put it down but when confronted with it they are unable to recognize the font. Example: Apple uses Myriad and every designer I ask has no idea. Great work!

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saawan Mar. 09 '08

I love the color scheme and the type treatment.

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cartogaia Mar. 11 '08

I like the color as is as well. More color would just detract from the mark. **@calvinrosscarl: I agree about it not reading as a record at first. Perhaps its the proportion of the outer diamerter / hub diameter? It seems more like the proportions of a CD than a 12%22 LP. Maybe its a 45? Either way, I really like it.

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kellyoneill May. 22 '08

Brilliant concept and execution. I too, would love to see more color, but it's beautiful as it is and helps with printing costs.

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OcularInk Jun. 13 '08

Thanks everyone. Some really great points here to consider. Best regards.

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huyendesigner Aug. 01 '08

like art glass. Good job !

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Type08 Jul. 10 '09

Missed this somehow, very nice buddy!

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OcularInk Jul. 10 '09

Thanks Huyen, Nima and Alen! Think I'm going to put this up for sale soon as it never went in use by the client. Cheers, fellas!!

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