MACAA Mid-America College Art Association

by MichaelNormanOlson • Uploaded: Jan. 18 '09

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Description: Final selected logo revision for the 2008 Biennial Conference hosted by Herron School of Art and Design. The central conference theme is Aggiornamento (uh-jawr-nuh-men-toh), which means "the act of bringing something up-to-date to meet current needs."
As seen on: macaart.org
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Tags: association college midwest norman
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mr. m Jan. 18 '09

I like it. I'm not sure why, but the spacing seems of. Those a's that are circles with triangles are also used A LOT lately, but that's not to say they should'nt be used any more.

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Michael Norman Olson Jan. 18 '09

Thanks for your feedback. The spacing irregularity is due mostly to the %22c.%22 Carl Jung probably has a thing or two to say about %22group think%22 with regard to convergence in Design. That said, I created these glyphs a long while back and felt their forms responded well to the project brief and theme of the conference. So I resurrected them as one of the comps (not my favorite) for the client. Of course, the client chose this one. It's partnered with a lowercase %22mid-america college art association%22 line of copy that resides under the %22m.%22 It helps to create a beautifully long line serving as a transition into the more contemporary/compact %22macaa.%22 However, that wouldn't fit well in Logopond's rather squarish template. :)

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mr. m Jan. 18 '09

I think you're right about it being the C. And I wouldn't mind seeing it with the text under the M. When I first saw it, my first thought was that'd be a great place for some text.

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