by Menaka • Uploaded: Dec. 06 '11
TOTAL hypermarket & mall is the retail venture of the Jubilant Group. Launched in November 2006, TOTAL has three stores in Bangalore. The hypermarket offers the best variety and value on products such as Apparel & footwear, Consumer electronics & IT products, Fresh Fruits & Vegetables, Fresh Fish, Meat & Poultry, Staples & Groceries, Baker’s Factory - Fresh Bakery, Fresh Home Made Food , FMCG, Furniture, Home furnishings etc.
The word 'total' can be defined as a 'sum of parts' or 'absolute'. Both these ideas conveyed the variety and quality of the brand and were incorporated into the logo in the form of a 'whirlpool' in the letter "O' of TOTAL.
Status: Client work
Tags: Logo • Retail • India • Mall