by Menaka • Uploaded: Dec. 06 '11
Milati (meaning 'Join') brings numerous craftsmen, cottage industries and non-profit organizations together, retailing their products under one roof. Thus, the identity had to have a "NGO" vibe while still being commercial. The idea of people "coming together" is reflected in the dots connecting letters 'M' and 'I' to make human forms.The layouts for the marketing collateral were kept simple yet bold to draw focus to their products and the people behind them.
Status: Client work
Tags: craft • welfare • NGO • Logo