The Grove Church

by LumaVine • Uploaded: Jul. 21 '11

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Description: Logo Design for a church in Fayetteville, Arkansas. The brief called for a redesign of their old identity as there was new leadership who wanted to create momentum toward a new vision for the future. The target audience is a bit upscale in a community that values bike trails, farmers markets, and organic foods, but also is strongly tied to several large corporations whose headquarters are in town. The name The Grove Church was originally chosen to suggest a community who share the same source of water and support each other through deep, connected root systems. Their style is relational, casual, passionate, and Bible-based. This concept combines ideas of community, eternity, and growth into an iconic symbol. Notice the subtle cross hidden in the negative space.
As seen on: Behance
Status: Client work
Viewed: 3359
Tags: god lettering typography custom
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Lets Discuss

Bernd Jul. 22 '11

Hi Luma ... lovely pice of art !

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lumavine Jul. 22 '11

Thanks so much Bernd! You rock!

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lumavine Jul. 23 '11

I really appreciate your kind words!

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lumavine Aug. 03 '11

Ok, this is the final (updated a bit)

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ColinTierney Aug. 03 '11

really nice feel here.

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1ta Aug. 03 '11

Better size :o)

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lumavine Aug. 04 '11

Thanks so much both of you! This is the horizontal variation, and the vertical one is here also.

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