The Grove Church

by LumaVine • Uploaded: Jul. 21 '11 - Gallerized: Jul. '11

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Description: Logo Design for a church in Fayetteville, Arkansas. The brief called for a redesign of their old identity as there was new leadership who wanted to create momentum toward a new vision for the future. The target audience is a bit upscale in a community that values bike trails, farmers markets, and organic foods, but also is strongly tied to several large corporations whose headquarters are in town. The name The Grove Church was originally chosen to suggest a community who share the same source of water and support each other through deep, connected root systems. Their style is relational, casual, passionate, and Bible-based. This concept combines ideas of community, eternity, and growth into an iconic symbol. Notice the subtle cross hidden in the negative space.
As seen on: Behance
Status: Client work
Viewed: 12349
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Lets Discuss

nickhood Jul. 21 '11

Nice job. I like this layout best.

vernics Jul. 22 '11

I like the mark very much!

Raoul Camion Jul. 22 '11

Clean, smart and effective. Great one, Luma, Bravo.

lumavine Jul. 22 '11

Oh wow! Thanks so much everyone. Very unexpected to see this on the front page! I am glad you love it as much as they do! Still working on the details, but this is the direction is the one they chose. Exciting!

Bernd Jul. 22 '11

Hi Luma ... that's definetely not a surprise ... love it !

lumavine Jul. 22 '11

Thanks so much Bernd! You're the front page guru!

Vergad Jul. 22 '11

Congrats luma. Nice work!

lumavine Jul. 22 '11

Thanks a million! It's fantastic to hear your comments!

Sean Heisler Jul. 22 '11

Simple, clean, nice negative space inclusion. Great stuff, Luma.

icono_design Jul. 22 '11

very simple and nice! fantastic work!

lumavine Jul. 22 '11

Thanks, Thanks, Thanks! It really means a lot to me!

helsic Jul. 22 '11

I like this layout, is compact, simple and clean!

lumavine Jul. 22 '11

Thanks helsic!

hertzpectiv Jul. 22 '11

this is lovely! :)

hitbyreindeer Jul. 22 '11

nice simple mark with a subtle font to pair it, classy combo!

cleber Jul. 22 '11

Excellent execution. I love it!

lumavine Jul. 22 '11

You all are too kind! It was a great project, I sure enjoyed working with them!

atomicvibe Jul. 23 '11

I think you arrived at a very pleasant, effective, and thoughtful design solution with a clever subtlety that adds another dimension to the mark without taking it too far. Very nice work. Your client should be proud.

lumavine Jul. 23 '11

Thanks atomicvibe! Great to see you getting involved here! Great, positive comments!

atomicvibe Jul. 24 '11

Yeah, I'm really hyperfocused on my work these days. I've always loved doing logos, but I've realized that this is one area of graphic design I really want to push hard. My time spent here on LP has been tremendously influential to that end.

lumavine Jul. 25 '11

Small update! Thanks for all the views and floats!

Antonio Cappucci Jul. 29 '11

Simple and clear, nice logo.

lumavine Jul. 30 '11

Thanks so much Antonio!

balic Oct. 05 '11

Very nice mark!

lumavine Oct. 06 '11

Thank you balic! We went through a good number of concepts and revisions, and the end result was something that everyone loved. Great to see it all pay off!