DIOBO2

by Logomotive • Uploaded: Jul. 24 '08

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Description: This logo designed for a an athletic shoe company hopefully competing with the some of the big dogs. This work is one of my most proudest concepts.The "D" represents the sections of a racetrack . The mark also has the shape of a human head with the hair flowing. The mark is strong and memorable. Hope you all see what I see as well.
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bartodell Jul. 24 '08

I feel like I have seen this before. Oh wait I have. You shared it in concept form. Love it as usual. Kudos MikeE. How have you been?

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Type08 Jul. 25 '08

Is the sign in dark brown? Maybe tu put the name in the same color. That would be interesting to see, the 'track idea' would be much clearer... And one more thing... DIOBO plans to fight with ADIDAS to? There's going to be problems with the 3 STRIPES concept, yah digg? HHMmmmmm.....

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OcularInk Jul. 25 '08

I see it all. And the type is hot!! Nice job, Mike!**@ Type08 : I don't digg. Why will this have problems with the Adidas logo?

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Type08 Jul. 25 '08

What you think they got 3 stripes idea from?

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sdijock Jul. 25 '08

Actually, Type08 isn't all that far off about the Adidas issue. Adidas just recently sued another shoe manufacturer for having 3 stripes on their sneakers - and Adidas won. I'm not saying that this mark is even close to Adidas (it's a beautiful mark btw - love the font - custom?), but if the company is playing in the same sandbox as Adidas it might cause some issues - or maybe not, who really knows except the lawyers.

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Type08 Jul. 25 '08

Don't get me wrong (especially Logomotive), I really like this logo... But the problem is the concept. And why do you all think there's 3 stripes in the symbol? It's because of the medals you can win as an athlete, so the similarity of the concepts is too obvious... That's all I wanted to say, once again, logo is nice but...

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bartodell Jul. 25 '08

Man some people are ballsy. Type... check out MikeE aka Logomotive's showcase before you bash someone. The man is one of the best designers out there.

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Type08 Jul. 25 '08

I didn't bash anyone. The logo is great. Can't you read? Logo is great, design is great, but the concept reminded me on the Adidas story, on the first sight! You think that I'm the only one who is going to see that? I'm sending POSITIVE message to Logomotive and I hope that he (they) can see that... Sorry for making a comment at all... Hm...

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LOGOMOTIVE Jul. 25 '08

Guys it's all cool no fights now. Thanks for sticking up Bart, you know how I came up with the concept based on the pdf I sent you. I would post a link how I arrived at the mark but I can't post on my site right now. The lines are also horizontal shaped as a D and overall the mark has a rounder shape. This is not our argument though,leave that to the right people. The clients have paid me, in the process of getting it registered or have already I don't know. Heck this might not even make the production line who knows. But the mark works nicely for what it was designed for regardless. Thanks for the support.

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