Vertü

by LloydCreative • Uploaded: Mar. 08 '11

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Description: Brand concept for a range of environmentally safe toiletries and personal care products.
Status: Work in progress
Viewed: 1701
Tags: leaf environment Eco
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Type08 Mar. 08 '11

Heads up to your client for a brand name issue: http://www.vertu.com/

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Type08 Mar. 08 '11

Nice logotype by the way :)

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AlexWende Mar. 08 '11

oh this mobile phones.. have a few of them lying around, their not that great.. :)

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hyperborea Mar. 08 '11

Hey Alen I guess thats the umlaut here for? its practicly different character. Cheers!

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Type08 Mar. 08 '11

I know man, but it's like calling it Adidas with the 'ae'... Vertu is a strong brand out there.

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BigAl67 Mar. 08 '11

Hey thanks for the comments... interesting the existence of the name Vertu (minus the umlaut I noticed). This concept was taking the French word for 'Green' as in eco / environmental and phonically presenting the word 'You' as a single 'u' - 'vert%FC' - the umlaut was added to help people pronounce the u as a longer vowel sound. It also lends some Euro chic and cachet to the name. The word is also a homonym for the word Virtue - ie doing something good or 'virtuous' for the planet while pampering yourself at the same time. The name has then been custom drawn based on the font Reverie. *I wonder what the logic behind the mobile phone branding is. It's academic at this stage as the client has opted for another of the concepts presented.

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BigAl67 Mar. 08 '11

Point taken Alen - although to be honest the name vertu is new to me as far as phones go - never heard of them before. At the same time I thought my logic behind the naming was pretty solid and had a definite logic that could make it work in the marketplace. Never mind, was still fun creating the wordmark.

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hyperborea Mar. 08 '11

Thanks for description BigAl.**@Alen**Sure man it is too similar and the problem that may occure is confusion if this brand is connected somehow to his big brother.**But I just wanted to say that umlaut enough to avoid legal issues and get trademarked.

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