Danube Energy Drink Logo

by LaszloSandor • Uploaded: May. 14 '11 - Gallerized: May. '11

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Description: The name is derived from the Danube River in Hungary. The typography is 100% custom made and the orange color refers to the energy, the brown of the caffeine. A central starting point drove consistently throughout the whole typeface. The letters stems from small waves reached up and surrounded by the inscription round, giving turbulent atmosphere. Graphic Design Categories Winner of "The promise of yeras of creative" Visual Arts Project and Exhibition. 2010 Hungary, BKF (Budapest College of Communication and Business)
As seen on: www.behance.net
Status: Student work
Viewed: 6363
Tags: laszlo sandor winer typography typo
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Lets Discuss

Mikeymike May. 14 '11

very unique approach. nice.

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lumavine May. 14 '11

Cool work! I thought it was an ambigram at first - almost is. Thanks for the explanation, it really makes the design that much more interesting.

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jonnyd May. 14 '11

Hard to read and typo style looks a little dated IMO

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florisvoorveld May. 14 '11

It looks cool but I wonder if it would work. As jonnyd pointed out it's not very legible and indeed it might look a little dated. Also if I'd stand in front of the energy drink shelf I think this wouldn't really stand out to me, then again, that would depend on how you'd implement it into a bottle/can.

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laszlo sandor May. 15 '11

Legibility is subjective. :)**The typeface can view the entire portfolio:*www.typographyserved.com/gallery/Duna-typeface/649843**Packaging:*http://www.thedieline.com/blog/2010/9/15/danube.html*http://www.packagingoftheworld.com/2010/09/danube-student-work.html***Thanks for the comments!

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LadyGrey May. 15 '11

non-standart, interesting

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contrast8 May. 15 '11

it is unique, but i cant read it.

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jonnyd May. 15 '11

%5E it's a marmite kind of logo really. I don't hate it, true that is yr point about something which is not forgettable as well. With a little more maturing it could tick all the boxes! However as it stands it belongs more in a FUSE collection as an experimental typeface that on a retail shelf!

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pjmaster May. 16 '11

I agree with David. This type of logo is not necessarily and at all costs be readable at the moment. In my opinion this is one very memorable logo. I don't like color schemes at all. Some lime light green-black color scheme would be good solution.

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