by KaytiDesigns • Uploaded: Oct. 31 '12
Company Objective: “Creative Talking Dragon is a space, a meeting place for reflection, dissemination and training of people interested in learning and developing tools to produce a substantial improvement in different areas of their lives, both personally and professionally.Our vocation is people. We seek to inspire, motivate and promote evolutionary changes in people to improve their quality of life, and organizations to improve the achievement of their objectives and the quality of life of its members.”
The Creative Process: For this brand it was very important to emphasize the Dragon in the company name – as its the essential part of the inspiration behind the services being offered. It was important to create a dragon that could be easily identified and become iconic as the company grew. A shape that would work with or without the company name. With this in mind I created a logo that utilized the G and O in dragon to form the figure, and it also had an infinity symbol form to it to represent eternal growth – which is what Dragon Creative Talking offers. I chose to have a very warm palette with black accents to accentuate the gold – and created each branding material to follow the same palette. Users will come to the website and feel the glow of the dragon and be curious to learn more.
As seen on: Dragon Creative Talking
Status: Client work
Tags: • Dragon Logo • Beautiful Dragon • Strong Dragon