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Description: Logo bug for the brand 'Substance TV'. We needed a mark which allowed the brand to be instantly recognizable in small formats or from far away. It uses the three letters from the acronym of Substance TV (STV) to form a logotype. The 'S' is created from negative space, while the 'TV' is created from part of the 'S' shape and continued in white. This contrasting use of negative and positive space also separates the two words ("Substance" and "TV").
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Status: Client work
Viewed: 1931
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