by HelveticBrands • Uploaded: Feb. 20 '20
atom logotype using the Greek symbol for Alpha as the "A" in Atom.
The notion of Alpha was core to what they are doing, as Alpha in finance terms represents excess (risk-adjusted) returns, and the goal is to give investors the resources to generate those returns. A bespoke lettering solution was created with the aid of a grid.
As seen on: http://www.helveticbrands.ch
Status: Client work
Tags: swiss • white • black • monochrome