by HelveticBrands • Uploaded: Feb. 18 '20 - Gallerized: Feb. '20


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Description: Rose Digital is a consulting and strategy firm rooted in technology and based in New York City that required a rebranding. Our task was to design an identity which expressed a new vision.

"What would a rose would look like if it grew within the digital space?" was the question we asked ourselves during the creative process. For the solution we combined triangles and pentagons to represent petals.

Along with the brand mark, we have also created a bespoke font which is in use with the lettering. The goal of the font was versatility with a range of weights.
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Status: Client work
Viewed: 2,159
Tags: swiss pentagon triangle geometric

Lets Discuss

LPAdmin Feb. 18 '20

Long time no see Dache, welcome back.

HelveticBrands Feb. 20 '20

Thanks @LPAdmin hope you are keeping well :^)


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