Oct. 31 '12
For Neuerlehrer (New Tutor) an education provider. This concept deals with the idea of well-balanced study. The mortarboard of course doubling as a see-saw.
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Thanks for the floats peeps. Is the concept showing through clearly?
wisdom ... a great (new) teacher ... great iconographic look of the owl ... love it !!
^ Do see the owl as a student or teacher in this context?
Mate, nice version. I actually see both teacher and student. The owl of course being the mentor but I see the mortarboard as like a graduation hat. And your custom type matches perfectly with the mark.
i was going to comment on this earlier...but i didn\'t. anyway, i love this. it looks like you rounded out some of those sharp edges on the owl/mortar/beam (which i was going to suggest) to relate to the type a bit more (which i love).
@Norm - I\'m glad it translates that way, as I wanted a \'younger\' owl. The monocle, beard/moustache devices whilst apt, are little bit overdone. On the flip side, I didn\'t want go full baby owl chick either, it would come accross a little sugary/kitsche.
@Colin - Yep, the ends of the mortar beam were a bit severe...so I read your mind ;) It was indeed done to link up with the type more & it also mimics the tips above the eyes.
Nice. It immediately reminded me of the trip advisor logo - http://tinyurl.com/clb6kw7 - but I think your logo is different enough! Good stuff.
Thanks for the reference!!! There are some similarities at a quick glance. But agreed there\'s enough slight differences & one big one being a body :)
Clever solution, Josh. What\'s the general vibe they are after?
Also, I see it as if the owl is guiding or joining the student on a learning journey since he is perched on the students mortar board.
1st comment - General vibe requested was light-hearted/friendly/playful, they wanted a logo the could double as a character/mascot to be used as a guide through the software, remember the paperclip helper from Microsoft Word? Similar/same premise.
2nd comment - I like that take :) I think the represented \'age\' of the owl is important as it is something that can grow up along side the student.
Yeah Josh, I agree, there are plenty of differences. I love the concept. Very impressive!
Thanks Dan :)
Smart and well defined logo.
Thanks Jovan!!! I've been meaning to upload some more photo's to the variations :)
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