Home

Thanks for the floats peeps. Is the concept showing through clearly?

wisdom ... a great (new) teacher ... great iconographic look of the owl ... love it !!

^ Do see the owl as a student or teacher in this context?

Mate, nice version. I actually see both teacher and student. The owl of course being the mentor but I see the mortarboard as like a graduation hat. And your custom type matches perfectly with the mark.

i was going to comment on this earlier...but i didn\'t. anyway, i love this. it looks like you rounded out some of those sharp edges on the owl/mortar/beam (which i was going to suggest) to relate to the type a bit more (which i love).

Thanks guys!!

@Norm - I\'m glad it translates that way, as I wanted a \'younger\' owl. The monocle, beard/moustache devices whilst apt, are little bit overdone. On the flip side, I didn\'t want go full baby owl chick either, it would come accross a little sugary/kitsche.


@Colin - Yep, the ends of the mortar beam were a bit severe...so I read your mind ;) It was indeed done to link up with the type more & it also mimics the tips above the eyes.

Nice. It immediately reminded me of the trip advisor logo - http://tinyurl.com/clb6kw7 - but I think your logo is different enough! Good stuff.

Thanks for the reference!!! There are some similarities at a quick glance. But agreed there\'s enough slight differences & one big one being a body :)

Clever solution, Josh. What\'s the general vibe they are after?

Also, I see it as if the owl is guiding or joining the student on a learning journey since he is perched on the students mortar board.

Thanks Gareth!!!

1st comment - General vibe requested was light-hearted/friendly/playful, they wanted a logo the could double as a character/mascot to be used as a guide through the software, remember the paperclip helper from Microsoft Word? Similar/same premise.

2nd comment - I like that take :) I think the represented \'age\' of the owl is important as it is something that can grow up along side the student.

Yeah Josh, I agree, there are plenty of differences. I love the concept. Very impressive!

Thanks Dan :)

Smart and well defined logo.

Thanks Jovan!!! I've been meaning to upload some more photo's to the variations :)