Neuerlehrer, 2nd Concept

by HayesImage • Uploaded: Oct. 31 '12

9c02637bfc69b5a05b4ea4e85e6727d8.png
812b40fdcde4d6de3d3b432fafcac972.png

Add to Pad (In 2 Pad s )

Description: For Neuerlehrer (New Tutor) an education provider. This concept deals with the idea of well-balanced study. The mortarboard of course doubling as a see-saw.
As seen on: 1st Concept
Status: Work in progress
Viewed: 4779
Tags: School Study Education Balance
Share:  

Lets Discuss

Hayes Image Nov. 01 '12

Thanks for the floats peeps. Is the concept showing through clearly?

Reply
type and signs Nov. 01 '12

wisdom ... a great (new) teacher ... great iconographic look of the owl ... love it !!

Reply
Hayes Image Nov. 01 '12

^ Do see the owl as a student or teacher in this context?

Reply
chanpion Nov. 01 '12

Mate, nice version. I actually see both teacher and student. The owl of course being the mentor but I see the mortarboard as like a graduation hat. And your custom type matches perfectly with the mark.

Reply
ColinTierney Nov. 01 '12

i was going to comment on this earlier...but i didn\'t. anyway, i love this. it looks like you rounded out some of those sharp edges on the owl/mortar/beam (which i was going to suggest) to relate to the type a bit more (which i love).

Reply
Hayes Image Nov. 01 '12

Thanks guys!!

@Norm - I\'m glad it translates that way, as I wanted a \'younger\' owl. The monocle, beard/moustache devices whilst apt, are little bit overdone. On the flip side, I didn\'t want go full baby owl chick either, it would come accross a little sugary/kitsche.


@Colin - Yep, the ends of the mortar beam were a bit severe...so I read your mind ;) It was indeed done to link up with the type more & it also mimics the tips above the eyes.

Reply
Dan. Nov. 04 '12

Nice. It immediately reminded me of the trip advisor logo - http://tinyurl.com/clb6kw7 - but I think your logo is different enough! Good stuff.

Reply
Hayes Image Nov. 04 '12

Thanks for the reference!!! There are some similarities at a quick glance. But agreed there\'s enough slight differences & one big one being a body :)

Reply
itsgareth Nov. 04 '12

Clever solution, Josh. What\'s the general vibe they are after?

Reply
itsgareth Nov. 04 '12

Also, I see it as if the owl is guiding or joining the student on a learning journey since he is perched on the students mortar board.

Reply
Hayes Image Nov. 04 '12

Thanks Gareth!!!

1st comment - General vibe requested was light-hearted/friendly/playful, they wanted a logo the could double as a character/mascot to be used as a guide through the software, remember the paperclip helper from Microsoft Word? Similar/same premise.

2nd comment - I like that take :) I think the represented \'age\' of the owl is important as it is something that can grow up along side the student.

Reply
Dan. Nov. 05 '12

Yeah Josh, I agree, there are plenty of differences. I love the concept. Very impressive!

Reply
pausedsn Mar. 03 '13

Smart and well defined logo.

Reply
Hayes Image Mar. 03 '13

Thanks Jovan!!! I've been meaning to upload some more photo's to the variations :)

Reply

Please login/signup to make a comment, registration is easy