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Neuerlehrer, 2nd Concept

by HayesImage • Uploaded: Oct. 31 '12

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Description: For Neuerlehrer (New Tutor) an education provider. This concept deals with the idea of well-balanced study. The mortarboard of course doubling as a see-saw.
As seen on: 1st Concept

Float? (Floaters: 19 )

Add to Pad (In 2 Pads )

Status: Work in progress
Viewed: 3309
Tags: School Study Education Balance
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Lets Discuss

Hayes Image Nov. 01 '12

Thanks for the floats peeps. Is the concept showing through clearly?

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type and signs Nov. 01 '12

wisdom ... a great (new) teacher ... great iconographic look of the owl ... love it !!

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Hayes Image Nov. 01 '12

^ Do see the owl as a student or teacher in this context?

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chanpion Nov. 01 '12

Mate, nice version. I actually see both teacher and student. The owl of course being the mentor but I see the mortarboard as like a graduation hat. And your custom type matches perfectly with the mark.

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ColinTierney Nov. 01 '12

i was going to comment on this earlier...but i didn't. anyway, i love this. it looks like you rounded out some of those sharp edges on the owl/mortar/beam (which i was going to suggest) to relate to the type a bit more (which i love).

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Hayes Image Nov. 01 '12

Thanks guys!!

@Norm - I'm glad it translates that way, as I wanted a 'younger' owl. The monocle, beard/moustache devices whilst apt, are little bit overdone. On the flip side, I didn't want go full baby owl chick either, it would come accross a little sugary/kitsche.


@Colin - Yep, the ends of the mortar beam were a bit severe...so I read your mind ;) It was indeed done to link up with the type more & it also mimics the tips above the eyes.

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Dan. Nov. 04 '12

Nice. It immediately reminded me of the trip advisor logo - http://tinyurl.com/clb6kw7 - but I think your logo is different enough! Good stuff.

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Hayes Image Nov. 04 '12

Thanks for the reference!!! There are some similarities at a quick glance. But agreed there's enough slight differences & one big one being a body :)

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itsgareth Nov. 04 '12

Clever solution, Josh. What's the general vibe they are after?

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itsgareth Nov. 04 '12

Also, I see it as if the owl is guiding or joining the student on a learning journey since he is perched on the students mortar board.

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Hayes Image Nov. 04 '12

Thanks Gareth!!!

1st comment - General vibe requested was light-hearted/friendly/playful, they wanted a logo the could double as a character/mascot to be used as a guide through the software, remember the paperclip helper from Microsoft Word? Similar/same premise.

2nd comment - I like that take :) I think the represented 'age' of the owl is important as it is something that can grow up along side the student.

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Dan. Nov. 05 '12

Yeah Josh, I agree, there are plenty of differences. I love the concept. Very impressive!

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pausedsn Mar. 03 '13

Smart and well defined logo.

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Hayes Image Mar. 03 '13

Thanks Jovan!!! I've been meaning to upload some more photo's to the variations :)

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