Fitbit's journey from simple step counters to sophisticated smartwatches represents one of the most remarkable transformations in wearable technology. What began in 2007 as a startup focused on basic activity tracking has evolved into a comprehensive ecosystem of health-oriented smartwatches that compete with the biggest names in tech. The acquisition by Google in 2021 marked a new chapter for Fitbit, infusing the brand with enhanced resources while maintaining its core commitment to health.