by DesignerAG • Uploaded: Jul. 19 '13 - Gallerized: Jul. '13
For the past couple of years I have been working with the London-based interactive agency Hanno™. This year we had our biggest challenge to date - designing Hanno's identity with a brand new logo.
The brief I received was the story behind Hanno™. The company is named after Hanno the Navigator, the King of Carthage, a famed explorer who commanded a fleet of ships along the unknown African coast. As legend tells it he was the first man to discover gorillas.
** Exploration and discovery **
As an interactive design agency exploration and discovery are key elements in creating a product suited to a clients needs. Navigating the digital world for real design solutions.
The team also wanted to make sure that the distributed aspect of the company was prominent in the logo. As the team operates from all over the world and is not restricted by geographical location.
After exploring several concepts, we came up with an idea which embodies these elements in a simple yet striking fashion whilst paying homage to the story behind it all.
At first glance the logo appears as a crown for the King, but it is also intended to be seen as a boat symbolising the explorer and adventurer. Finally the interconnected dots were inspired by star constellations that ships would navigate by - this element represents the distributed team which is also very much connected.
As seen on: wearehanno.com
Status: Client work
Tags: lines • dots • crown • red