AmNav Maritime Logo

by DesignPhase • Uploaded: Dec. 12 '07


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Description: Proposed logo for a tug boat company located in San Francisco, CA. Client wanted an anchor symbol as part of the logo. I have tried to merge the essence of an anchor with an A, that has been modified with the addition of an upper serif to suggest the upper cross bar of an anchor. The dot inside the anchor's top ring is used as the separator of the AM & NAV. The color scheme was pre-established...although I did have some freedom with the exact PMS numbers.
Status: Nothing set
Viewed: 6631

Lets Discuss

nido Dec. 12 '07

NO!!!.. I AM!!!

amyblandford Dec. 12 '07

I like it- I didn't immediately think 'anchor', at first I thought it was a compass made into an 'A'. (Compass w/2 points, like for measuring angles %26 distances on a map, not the round magnetic kind.) so it works either way!

alto Dec. 12 '07

I love this! I immediately saw the anchor.

DesignPhase Dec. 13 '07

Thanks for the comments! That's the thing about suggestive icons...they have definitely are open to diff interpretations...fortunately in this case they seem to deal with navigation...good eye on the nautical angle tool. At one point in the project I even questioned what an anchor far as the movement aspect, which is what tugs do...I guess the client wanted it to portray his co. as well established, solid, well grounded, etc...and just as a classic sea-faring icon.


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