Home

Like the feel here, Colin, my eye just wants to see Aeroglide more centered and arched over the 7. Est. line might be a touch small? Just some thoughts.

i always appreciate feedback sean and i thank you for it. let me see what i can do because you're right, something does feel a little off.

okay, updated. moved the stars to the top and made the est. larger to give it more balance. do you think Aeroglide is arched enough?

There you go, feels more balanced now. I think the arch is good. Interesting concept for this. Is this an identity for the actual footbed product? Is their market more youthful?

hmmm...very interesting you brought that up because i see where the mark could evoke youth. the answer is no, it's for a blue collar shoe company. AG7 is the technology used for particular work boots. if chosen this is the identity for the footbed that will be seen on the insole and shoe box. i'm still learning about the product which is why this is a WIP.

Love this Colin, nice work!

thank you harley, still working out some kinks.

What an awesome project! I can see the blue collar aspect, but Sean brings up an interesting point about feeling youthful. While I really love your script, I think its structure is what is interjecting that fun, spunky, youthful vibe. I can totally see he effect you're going for, but maybe your script would feel a bit older if were more brush-scripty - a little less polished%3B more rough around the edges. Like it was *actually* painted on.**Otherwise, I really love the flow of this one. It's a great looking mark, and I hope it gets chosen.

great concept ... curious to see how it grows ...

as always, i appreciate everyone's feedback. jon, you make valid points. i will followup with an update shortly.

this version....much better...I guess!*Love it, it's clean and neat!

i appreciate your thoughts. this is still a WIP.

yeah, this is the one i was remembering! I really like this version best out of the 3. The airplane one is a little too literal, while the seal/propeller one looks a little too rigid to be for this product. This one, however is looking great! What I would love to see is a version of this where the 7 is on the end of the word instead of underneath. I really think, if done right, the 7 would balance out the A on the other side, and the arm of the 7 would definitely balance the cool swoosh coming from the A. Not sure if you would need the three stars after doing this, and you could scoot up the Est'd line and maybe upt a small star on either side of it?

I can totally see it sitting on an insole like that. Top, top work!!

yes! the infamous nathan critique. thanks man. i think they're leaning towards this one. i should find out tonight/tomorrow. i may try your suggestions at a later time.

yeah buddy! good luck! I should have emphasized that I really like where this one is now, I just think another option would be neat!

yeah buddy! good luck! I should have emphasized that I really like where this one is now, I just think another option would be neat!**Good luck!

thanks man.

I agree... this is the best out of the three.**BTW: every tried a slender glider plane to implement in any design (not this maybe)? Just came to my mind...

Sry.. every %3D ever

ray, i never really gave it much thought. that's very interesting and it definitely would have been fun to explore since it relates to the name.

Hey Colin, I've had a while to really think about this project of yours, and, while you've done a really great job on all your concepts, I still prefer this one. To me, it most accurately captures the true essence of the product, and you've executed it in a way that will connect with the target audience.**The other two would be perfect if the company had strong ties to aviation, but, from what I can tell, the only aviation association that can be made is one that *you* established by including the %22first in flight%22 tag on your seal. Trust me, I get the thought process (N. Carolina -%3E first in flight -%3E airplanes), and it really shows that you're thinking deeply about this, but I think this association is taken a bit too far when it's translated as literally as you've done on your other two concepts. It feels like a forced idea.**Ultimately, I would ask myself, %22Does this company mostly want to be associated with aviation and flight, or with comfortable work boots?%22 I understand that the technology that goes into the Aeroglide 7 probably results in a %22lighter than air%22 feeling, but I think it's too much of a stretch to make the leap to airplanes/airplane parts.**Of your other two concepts, I think the seal does a better job of downplaying the literal aviation themes than the biplane does. The latter just screams %22airplane.%22**What I love about this concept is that you've managed to nail the %22lighter than air%22 theme perfectly without having to literally reference airplanes/airplane parts. Your wonderfully expressive, gestural typography, combined with *implied* aviation/flight themes by way of a mock fuselage insignia is more than enough symbolism to convey the comfort levels of these insoles.

client approved.

jon, as always i value your comments. thank you. it means a great deal knowing you have thought about this project. the client and you share the same thoughts which is why they will be going with this one for their primary identity. although i should let you know that they are keeping all three concepts for future branding ideas.

Niiiiice! congrats

That's awesome, brutha! So glad your client approved this. And they're not asking you to change anything? %3C-- That's REALLY awesome. Congrats, buddy!**Just think, very soon your logo will be one with sweaty construction worker feet all across this great nation.

nathan and jon should win a logopond award for the most constructive yet raw criticism ever. ever. you both rock!

oh and to answer your question jon, the est. line will be replaced with 'original' or something along those lines since AG7 will have various footbed technology.

Me 'n NateDawg runnin' %24%23!T like Hussein Bolt all up in the L to the P, baby!

I don't even know what to say. .....Word?

enough said.

l o v e this!

glad you like it matt. cheers buddy.