Peking Duck Updated

by Chanpion • Uploaded: Sep. 21 '07

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Description: The owners of this restaurant have refurbished and gone a little bit upmarket. They also requested an identity revamp. The mark is Chinese calligraphy for 'Duck' which I scrawled using the traditional calligraphy brush. Then scanned and vectored.
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dache Sep. 21 '07

Why not refer to %22Peking%22 in the symbol?*What is the reason for those glyphs under the type? It does not seem to be homogeneous with the rest (perhaps too european).**The image is 2 pixels too short %3B%5E)

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chanpion Sep. 21 '07

Hey dache. Hows things? The emphasis on the 'Duck' as opposed to Peking is simple. This little establishment has gotten so popular that locals refer to it as 'The Duck'. Strickly speaking, it should be called Beijing Duck but in this instance, Duck had more significance to Peking. As for the 'glyphs', they too were scrawled using the same brush and were inspired by a section in the framework of a Chinese mural hanging inside the restaurant. Maybe Mr M Polo 'imported' more than just spaghetti from China back to Europe?

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chanpion Sep. 21 '07

Thx David. The P and D was very very subtle. Glad you picked that up. I didn't want to make it too traditionally Chinese because it had to fit in with the decor of the restaurant which is very Asian fusion. This is still WIP so I might tweak the type abit more for legibility. Cheers.

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chanpion Sep. 21 '07

oh...and also, the right part of the mark resembles a flapping duck. Once again, very subtle.

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dache Sep. 21 '07

%22P%22 and %22d%22 rather %3B%5E)

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kaimere Sep. 21 '07

Lovely ... not finding the design at the bottom out of place at all ...

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admarcbart Sep. 21 '07

This is absolutely beautiful.

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nido Sep. 21 '07

awesome skill dude... makes me want to order some beef satay.. know what im saying?!?!

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sonja Sep. 22 '07

love it, i would just get rid off the bottom yellow bit tho.

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ryantoyota Sep. 22 '07

I, too find the type and flourish at the bottom a little odd. I don't think it's as much what they look like as it is their size. The strokes in your main mark (which look fantastic, by the way) are quite thick, which completely overpowers the rest, to the point where they look out of proportion. Perhaps try playing with the sizing?

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