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Description: Danish Sportswear brand focusing on "fitness-fashion" for men & women. The very first collection is currently being produced and the website/webshop will be up and running in a couple of months. I wanted to achieve something a bit abstract and iconic rather than a recognizable pictogram/symbol. Therefore, I emphasized on the styling of the M, so it embodies sport & fitness-fashion. The main inspiration for this was movement, energy, repetition & development. Maks is the danish word for max. Logo is registred and in use by client.
Status: Client work
Viewed: 3388
Tags: • repetition • movement • m
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