Clarke & Cunningham.

by ArtMachine • Uploaded: Aug. 06 '07 - Gallerized: Aug. '07

986469a7d2cd4650fa881b76bd340995.png

Add to Pad (In 43 Pad s )

Description: Logo concept for Clarke & Cunningham, solicitors and attorneys. The logo ought to be traditional but with a modern twist. The symbol incorporates 2 C's referring to the initials of Clarke & Cunningham (initials as a traditional element) Furthermore it represents care, service and safety by resembling one instance (C&C as the big, red 'C') standing behind another ( the client as (the smaller 'C')
Status: Nothing set
Viewed: 17173
Tags: lawyers traditional classic Clarke & Cunningham
Share:  

Lets Discuss

KGB Aug. 06 '07

I don't think you need the different shades in the Cs. I think it would work better as solids.

Reply
Art Machine Aug. 06 '07

Hmm, also thought about that but then considered the shading a %22modern twist%22 **: )**

Reply
KGB Aug. 06 '07

I see, but they're attorneys. How modern can they be?

Reply
Art Machine Aug. 06 '07

Correct. But I thought the whole logo, typeface, alignment etc. looks traditional and maybe that could beef it up a little.

Reply
admarcbart Aug. 06 '07

Nice one Art... I think if you square up the shapes it will be perfect.

Reply
OcularInk Aug. 06 '07

I like this layout better. :)

Reply
gcm Aug. 07 '07

yeah, this one is way better!

Reply
shiimera Aug. 10 '07

great logo, i'm wondering what font do you used on it.

Reply
logomotive Aug. 10 '07

Sometimes, it's best not to explain too much and leave it to the general public. In this case I see the Big C (attorney) consuming the little client ( Greater sign). I would have never thought that way until I read your explanation.

Reply
Art Machine Aug. 11 '07

I understand what you're saying, but in this case the comment seems to be appropriate since you for example interpret something else than originally intended.

Reply
Art Machine Aug. 11 '07

And shiimerea: Thank you, it's Klavika.

Reply
pnautilus Aug. 12 '07

I love the shading. Makes it look like folded paper. i.e. the Deconstruct logo by 38one. This is a good modern twist on a played out chevron. I love the logo

Reply
thomas Aug. 14 '07

Excellent modern way for a so traditional business! I love it!

Reply
Art Machine Aug. 15 '07

Thank you very much pnautilus and thomas! **: )**

Reply
Fluena Jul. 08 '09

Nice %26 simple, but effective.

Reply
Art Machine Jul. 06 '10

Selected for the %22Shapes %26 Symbols%22 edition of the LogoLounge Master Library series.

Reply

Please login/signup to make a comment, registration is easy