Clarke & Cunningham.

by ArtMachine • Uploaded: Aug. 06 '07 - Gallerized: Aug. '07

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Description: Logo concept for Clarke & Cunningham, solicitors and attorneys. The logo ought to be traditional but with a modern twist. The symbol incorporates 2 C's referring to the initials of Clarke & Cunningham (initials as a traditional element) Furthermore it represents care, service and safety by resembling one instance (C&C as the big, red 'C') standing behind another ( the client as (the smaller 'C')
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Tags: lawyers traditional classic Clarke & Cunningham
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KGB Aug. 06 '07

I don't think you need the different shades in the Cs. I think it would work better as solids.

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Art Machine Aug. 06 '07

Hmm, also thought about that but then considered the shading a %22modern twist%22 **: )**

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KGB Aug. 06 '07

I see, but they're attorneys. How modern can they be?

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Art Machine Aug. 06 '07

Correct. But I thought the whole logo, typeface, alignment etc. looks traditional and maybe that could beef it up a little.

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admarcbart Aug. 06 '07

Nice one Art... I think if you square up the shapes it will be perfect.

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OcularInk Aug. 06 '07

I like this layout better. :)

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gcm Aug. 07 '07

yeah, this one is way better!

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shiimera Aug. 10 '07

great logo, i'm wondering what font do you used on it.

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logomotive Aug. 10 '07

Sometimes, it's best not to explain too much and leave it to the general public. In this case I see the Big C (attorney) consuming the little client ( Greater sign). I would have never thought that way until I read your explanation.

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Art Machine Aug. 11 '07

I understand what you're saying, but in this case the comment seems to be appropriate since you for example interpret something else than originally intended.

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Art Machine Aug. 11 '07

And shiimerea: Thank you, it's Klavika.

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pnautilus Aug. 12 '07

I love the shading. Makes it look like folded paper. i.e. the Deconstruct logo by 38one. This is a good modern twist on a played out chevron. I love the logo

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thomas Aug. 14 '07

Excellent modern way for a so traditional business! I love it!

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Art Machine Aug. 15 '07

Thank you very much pnautilus and thomas! **: )**

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Fluena Jul. 08 '09

Nice %26 simple, but effective.

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Art Machine Jul. 06 '10

Selected for the %22Shapes %26 Symbols%22 edition of the LogoLounge Master Library series.

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