by AmieHarrison • Uploaded: Mar. 21 '11
The Brief was to update their current logo using a fresh modern fonts and some illustration. Cogs and gears were already in use in the previous logo, their use reflecting the mechanical aspect of the business. A more streamlined illustrated depiction, offset with the soft edge font was employed. The letter 'g' was stylised to reflect a socket wrench. After much deliberation and experimentation with the client over corporate colours, bright maroon was chosen for it's energetic vibrancy when teamed with steely blue in two shades.
As seen on: www.amieharrison.com
Status: Client work
Tags: • cogs • Engineering