Thrive

by AlphabetArmDesign • Uploaded: Mar. 01 '13

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Description: Alphabet Arm collaborated with Brandon Bird Design to design the branding elements for the latest TEDx Cambridge event: Thrive. The talks, demonstrations and performances focused on an exploration of our brains and bodies, questioned the relationship between nature and nurture, and examined the different understandings of the good life — in essence, how do we thrive? We created a logo together that would literally represent the idea of a thriving organism. A logo that could show growth, progress, and vigorously flourish. The final logo solution was a mark that had several stages of growth and expansion that would reveal itself over the course of the event.
Status: Client work
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