by AlphabetArmDesign • Uploaded: Mar. 01 '13
As a design studio, we appreciate puns almost as much as we appreciate cute, furry, aquatic creatures. Which made us the ideal designers to handle Otterter’s (pronounced Aud-it-ter) logo. It’s a service that helps businesses with management and auditing media for their organizations – clever, huh? The Otterter logo and mascot had to, of course, be an otter, but figuring out how it would look was no easy feat. We took multiple approaches, from detailed and playful, to simple and geometric. The final design landed right in the middle of the two. We took our geometric concept and gave it some character, adding whiskers, waves, and of course a big smile, then paired that with a modified, lively script.
Status: Client work
Tags: water • script • animal • Otter