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Description: By combining his love for cycling with his passion for great coffee, Alessandro “San” Bellino has spawned a truly unique and exciting business. Here at the Alphabet Arm, coffee and bikes are some of our favorite things, so we were very excited to get involved with this project. In developing the logo system, we wanted to highlight the timelessness modernity of San’s idea. The type treatment is stylish, understated, and references old world typography without being dated. The icon set clean, direct, and emphasizes the two most important parts of the business.
Status: Client work
Viewed: 2893
Tags: espresso • Food Truck • Cafe • Bikes
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