by watermarker • Uploaded: Jul. 01 '13 - Gallerized: Jul. '13
Well, I'd like to show with this, how my usual daily work is like. I was asked for a low budged redesign of an existing logo. However... the 'logo' was something rather like a clipart from MS Word (with registration mark!) . All criterias I had, was 'modern, fresh and all elements, seen in the old logo has to be in the new one'. So I felt quite free to be creative.
It then went this way:
Design A: "Too 'high society'!" (I admit, I might have been on the wrong trip here)
Design B: "Alright, but less floral shapes pls, more geometric and positions closer to our old logo." (Oh my!)
Design C1: "Yes, ok. Pls change the roof, make the cloud smaller and add rays to the sun." (starting fiddeling mode)
Design C2 was it then and the customer was happy (I am less). However, I learned a few things: There exists nothing like a 'low budged redesign' and I fail in selling my work properly.
As seen on:
Status: Client work
Tags: • house • real estate • holiday