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Description: LoadingBay is a retail clothing store/coffee shop based in Cape Town. The shop got its name after having moved into a space that had been designated as a loading bay and convincing the Land lord to lease it out for use as a concept store. The clothing store will host brands such as Blue Blood Jeans and Scoth & Soda. The idea behind the solution was to create an authentic brand that would work well alongside designer brands that they stock while cleverly crossing over as the face of a side coffee shop. Overall the basis of the solution was to create a typographic logo that would work well as a stand alone unit after which the "forklift" would be included as a storng associated graphic.
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