Loading Bay

by waltermurray • Uploaded: Oct. 03 '07

2530a01085b8b18050466da534f3dc05.png

Add to Pad (In 0 Pad s )

Description: LoadingBay is a retail clothing store/coffee shop based in Cape Town. The shop got its name after having moved into a space that had been designated as a loading bay and convincing the Land lord to lease it out for use as a concept store. The clothing store is to host brands such as Blue Blood Jeans and Scoth & Soda. The idea behind the solution was to create an authentic brand that would work well along side designer brands that they stock while cleverly crossing over as the face of a side coffee shop. Overall the basis of the solution was to create a typographic logo that would work well as a stand alone unit after which the "forklift would be included as a storng associated graphic.
Status: Nothing set
Viewed: 1965
Share:  

Lets Discuss

Please login/signup to make a comment, registration is easy