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Description: Unlike other weather applications on the market that simply state the weather at your closest airport, this unique weather application literally scans the clouds above your head and creates a custom forecast just for you, including a real-time countdown to when you’ll feel your first raindrop from a rainstorm AND when it will be safe to put your umbrella away. Before the brand development commenced, a quick analysis showed that there were a plethora of target audiences, including golfers, dog owners (thus walkers), and construction workers, to name a few. However, the most prominent audience was those ages 25 to 45. This application’s name and visual identity needed to be ownable and memorable. It also needed to evoke a cheerful, pleasant feeling to balance the negative responses when the users realize bad weather was to come. The challenge was to create a look and feel that balanced these elements, while not erring on the side of overly childish. The name “It’s Gonna Rain!”, was created, which specifically communicated the function of the application, while excluding the typical nomenclature used in weather applications. To complement the name, a fun identifier character was developed and contrasted with deep gray and rich blue shades. A promotional website was also created to complement the overall campaign and product. The brand and user interface was brought to a focus test of those ages 18-65, and received an over 99% “thumbs-up” rating. It’s Gonna Rain! has recently reached the top 10 weather and news applications on the Windows Phone market, and will be released on the Android market in Fall 2014.
As seen on: Van De Vooren
Status: Client work
Viewed: 888
Tags: mobile • application • windows • app
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