by truenorthe • Uploaded: Jun. 22 '15
Description:
Client came to me needing a complete design and branding refresh. Their original logo looked too much like Marlboro's logo. I kept the bold feel of the original design but gave it a clever twist.
Since right angles are key to sound structures and are part of contracting, I incorporated three right triangles to form the negative space "M" for Morton.
Status:
Client work
Viewed:
726
Tags:
gray
•
red
•
bold
•
negative space
Share:
Lets Discuss
Please login/signup to make a comment, registration is easy