by truenorthe • Uploaded: Jun. 22 '15
Client came to me needing a complete design and branding refresh. Their original logo looked too much like Marlboro's logo. I kept the bold feel of the original design but gave it a clever twist.
Since right angles are key to sound structures and are part of contracting, I incorporated three right triangles to form the negative space "M" for Morton.
Status: Client work
Tags: gray • red • bold • negative space