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Ed Richardson

Web Interface Design - Strong visual background with commercial experience in graphic design, page layout, image optimisation and brand equity. Experience in designing innovative user interfaces with an emphasis on user friendly design.

Usability/User Experience - Strong knowledge and understanding of usability issues, methodologies and best practices. Experience in designing and facilitating various user research activities such as prototype testing contextual inquiry, usability testing, and surveys.

A/V Design and Production Digital photographer and videographer, professional/commercial with experience in all digital formats including compression and live-cast production - from conventional TV through web to mobile.

Information Architecture - Experience in defining the architecture of complex web sites and web applications, developing use cases, site maps, wire-frames, workflow diagrams and functional user interface specifications.

Technology & Programming - A solid understanding of web technologies with experience in database driven web applications and content management systems. Proficient in HTML, cross browser and platform compatibility, working knowledge of CSS, JavaScript. jQuery and use of Java applets and PHP.

Accessibility - A good understanding of W3C accessibility guidelines and designing web sites that meet A, AA and AAA standards.

Business Background In both private and public sectors companies defining, designing, developing and supporting web sites and web applications from initial concept through to implementation, successfully marrying usability, functionality and brand equity in all aspects of work.

Marketing & PR Extensive marketing and PR campaign skills, developing and expanding brand awareness and promotion through use of national and local Press, Print, Radio, TV and Web media.

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