inhouse

by thollig • Uploaded: Dec. 29 '07

f3204e02b889ca180b01e7c57e08247c.png

Description: Logo i did for a marketing company for realtors

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Tags: house marketing real estate realtors
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smartinup Dec. 29 '07

perfect and simple execution!

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kaimere Dec. 30 '07

hmmmmm .... not to be the grinch .... but the Shelter logo .... http://en.wikipedia.org/wiki/Image:Shelter_logo.svg which is also for charity ....

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OcularInk Dec. 30 '07

Looks like a direct copy. Kudos to you, though, if you came up on this idea all by yourself. However, you might want to consider a new direction.

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thollig Dec. 30 '07

Thanks for your comments, but I must admit that I had never seen the Shelter logo before... but honestly, i doubt that those two logos are the only two logos around where the %22h%22 has been modified to resemble a house.

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kaimere Dec. 31 '07

I agree with you althou having to admit never ever seeing it until Shelter did it a year or so back, big charity with a huge media awareness and campaign around it (possibly only in the UK) but good luck just alerting you to the presence

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voigtlander Dec. 31 '07

How about placing the chimney in the middle on the (left side) of the roof. Making it a better looking house and might still work as an 'h' i think.

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thollig Dec. 31 '07

Datasky: thanks :)*Kaimere: Shelter has probably limited it%B4s campaign to the uk. I%B4ve never seen it before, but this Inhouse logo is about one year old as well. It would be interesting to see which one came first.. :)*Voigtlander: I think the chimney is to tall, if it%B4s placed in the middle, nice idea though, but the height of the %22h%22 has to match the dot over the %22i%22... but I might try it for future rebranding possibilities. thanks.

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alto Dec. 31 '07

Thollig, I'm sure creative minds think alike, but it is an exact duplicate of %22inhaus %22:http://www.inhaus-style.com/images/common/logo_inhausflooring.gif not to mention the same name with just different spelling.

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master krepta Dec. 31 '07

I remember using a similar style of design in a poster i created for a company that helps find housing for individuals coming out of prison/rehab. Its a simple solution that is very effective.

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OcularInk Dec. 31 '07

Yea, but where is the distinctness? A brand needs to be unique to be effective.

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ignari Dec. 31 '07

I think the idea is good, but it just doesn't work with that type face.*All letters are rounded, and on the other hand the house shape is very stiff.*Maybe you should try it with another type, that is less rounded and more recangular.**Regards.*Ignari

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