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Description: This was a branding project that I did while in school. We were to brand a health food product. We were responsible for the name, branding, and reason. First, I came up with the name Daily Fix. Then, I brainstormed about what the branding should be. When I thought of daily, I immediately thought of an apple, because of the saying: An apple a day will keep the doctor away. After I decided to make my logo into an apple, I thought about what would be a creative way to represent an apple. And since my target audience was women, I automatically thought of a heart. Thus, the heart shaped apple.
Status: Student work
Viewed: 1640
Tags: • seed • fix • daily
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