Home

Add to Pad (In 0 Pad s )

Description: This was a branding project that I did while in school. We were to brand a health food product. We were responsible for the name, branding, and reason. First, I came up with the name Daily Fix. Then, I brainstormed about what the branding should be. When I thought of daily, I immediately thought of an apple, because of the saying: An apple a day will keep the doctor away. After I decided to make my logo into an apple, I thought about what would be a creative way to represent an apple. And since my target audience was women, I automatically thought of a heart. Thus, the heart shaped apple.
Status: Student work
Viewed: 1577
Tags: • seed • fix • daily
Share: