Friend Chain logo design

by tass • Uploaded: Jul. 12 '15

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Description: Logo design for Friend Chain, a visual related social app. The symbol / icon shows: - chain in the middle - mobile phone shape in the negative space - connections and interactions between chain links - geeky character / assistant wearing glasses as a reference to visual content
As seen on: http://alextass.com/
Status: Unused proposal
Viewed: 1610
Tags: mobile phone app chain friends logo design
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samdemastrie Jul. 12 '15

Cool mark, tass. I think you should think about a slightly different color scheme here. The yellow is so much lighter than the purple so it falls away when seen at a distance or at a glance. This is especially problematic within the mark, where you'd probably want people to see it (phone, chain, face) all at once. Plus, with the purple being a higher contrast against the white than the yellow is, it makes that part come forward in space. The yellow is a lower contrast so it falls back in space.

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tass Jul. 16 '15

Thanks for the input @samdemastrie I see your point. That was the reason for using a darker shade of yellow, not just a regular / bright one, but perhaps it was not enough. Thanks again for sharing your thoughts, appreciated.

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