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Description: We named this French �web via satellite� service from France�s Eutelsat, then brought it to life with a crisp and refreshing identity. Targeting an audience in rural areas meant attracting customers who may never have had home internet access. So we made the logo and colour palette light and friendly � and as accessible as the service itself. The name we came up with � appealing to French ears and satisfying plans for international expansion � evokes open conversation and plays on the service�s �two way� broadband connection. We designed and built the website as well, complementing the packaging�s look and feel and ensuring people get the message that �Tooway is the new way to broadband�.
As seen on: www.tooway.com
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