Pharos
by superdoodler • Uploaded: Nov. 29 '07
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Description:
Proposed identity for fire and safety equipment specialists.
Status:
Nothing set
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Looks good, although I think a different font and color are needed for the tagline. At the moment it's very hard to read.
ReplyI dont quite get what the tails refer to, unless fire but fire is not uniform.
ReplyThe company wanted to position themselves as a 'beacon' or a 'guide' within the industry, hence the decision for the name. The tails can be interpreted as fire, I like to think of them as flags, ie: leading the way etc etc.
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