Increase Music

by studiofluid • Uploaded: May. 01 '09

313c857237ca19f7a20aee16f905e1c2.png

Float? (Floaters: 5 )

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Description: Music publishing company
As seen on: Studioflud, Inc.
Status: Nothing set
Viewed: 3380
Tags: lines ribbon stripes fly
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Lets Discuss

gypseemoth May. 02 '09

I'm not sure it speaks much about music. Is it meant to represent levels or a music sheet somehow?

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sdijock May. 03 '09

Nice idea, and I'm not insinuating that you copied, but...*http://www.cymbalta.com/diabeticnervepain.jsp**They happen to be one of my clients at the agency I work at. Just noticed the similarities between the logos and thought I'd bring it to your attention.

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studiofluid May. 03 '09

@gypsemoth Thanks for the question. A literal reference to music was a bit too obvious and dilluted by the market saturation of companies using little notes. While the identity doesn't reference music directly, the inspiration was the the 5 lines of a staff. Our solution creates an uplifting effect and highlights the 'increase' aspect of the brand, which we decided was far more important.**@sdijock. Hey, I appreciate the heads up. I doubt they copied from me, but regardless, it's in a completely different industry and their customers won't be confused.

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sdijock May. 04 '09

The drug %22Cymbalta%22 has been around for a few years, so unless your logo pre-dates it the issue isn't whether or not they copied off of you. I was actually alerting you in case Lilly (the pharmaceutical company that makes Cymbalta) decides that your logo infringes on their logo. Pharma companies dump a lot of money into drug marketing and protect their brands pretty fiercely, regardless of whether another brand is in the same industry or not. All I'm saying is just be careful.

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studiofluid May. 05 '09

@sdijock again, thanks. btw, I really love your studio100 logo. I just floated it.

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sdijock May. 06 '09

Thanks for the float studio - much appreciated.

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