by str3ss • Uploaded: Jun. 30 '08
Description:
To reinforce the idea of retention, the letterforms in this mark are constructed using bordering lines. These borders create paths in its negative space signifying the “path” or process of recruiting valuable employees. The same lines are used to construct both the S and K, two vastly different letterforms. This represents the company’s ability to adapt to each individual clients needs.
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nice work in the type ssk. the under text is a little simple.
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