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sushi

by smartinup • Uploaded: Aug. 08 '08 - Gallerized: Aug. '08

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Description: WIP inspired by Bic

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kaimere

interesting .... the s may need a little bit more definition .... but love it

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kriecheque

The S in the negative space seems a little too big compared to the rest of the type...I think the fish could be reduced a little too so if you just scaled the two of them it might even thing out a bit.

Excellent illustration.

Are gold fish edible?

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sanjay patil

Well done, I think it is inspired from Serene logo, that was created %u2018s%u2019 using spoon

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smartinup

HAHA! My first gallery piece. My day has just been made.

thanks clash, i was wondering the same thing myself.

Sanjay, it was inspired by BIC, it was funny, oc posted that as i was working on mine. but im pretty sure he hacked my computer and ripped my idea.

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OcularInk

It's true, I hacked smartinup's computer.

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tdf

Love the fish!

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firebrand

I agree with all these comments. Congrats on the gallery spot, mate!

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dariux

Really artistic, maybe you can use a dark color of "USHI" instead a light. Congratulations!!

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nido

fantastic!

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camila_garay

fully agree to all the positive comments.... respect

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smartinup

thanks everyone. means a lot coming from you'all.

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people search

I love however the fish should be a tab bit smaller

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cerise

Amazing stuff, this is a fav

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henry

muy bien.........

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kugelis

no connection between S and USHI

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empirefx

really nice one :)

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grilledcheese

Haha, I love this concept. Maybe cause I love sushi :P but I love the fish. They are very pretty =)

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Hayes Image

I love the swirling shapes of the fish!

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cake_sama

awesome man, i just read sushi, then saw the first comment and realized...

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phiky07

sick man..i agree that the 'S' could be more prominent but that was only after i read the first comment. i got it right away...

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elmickeylozano

Very nice achieved. Liked a lot!

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dearshuvro

awesome !!!!!!!!!!!

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smartinup

Thanks everybody

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Tani EcoD

very soft... i like it ;)

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zapfogldorf

This really caught my eye.

I think the fish could be the "S"...

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Paul Rand

I opened up your portfolio and said "wow".
This one caught my eye instantly.
The fish illustration is stylized nicely and using them to create the S in the negative space works well. I wanted to lower the top part of the S though, slightly.
The type is clean along with the orange color.

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mabu

I read is as Sushi before i even realized the trick. Awesome!

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grigoriou

i think the fish are too detailed and the connection to a letter S isnt strong enough for this to be considered successful.
the name implies that it will be used on signage after all, and thus should be readable even out of the corner of one's eye. I also am not crazy about the idea of eating goldfish. That said this is still a great illustration and concept just needs to be solidified and made more clear. in short its a great start to what could be a great logo.

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smartinup

all true and fair points grigoriou. thanks for checking my work out, i really do appreciate any feedback.

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sovereigns

I love the use of the gold colour here and I think you have captured the movement of the fish perfectly. It could use a little more work to make it clearer that it is a letter S but as this point has already been raised all I can say is very well done.

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mwalim

I think the idea is great but like it has already been noted I think the fish are too prominent

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logoboom

eeek...when I think of sushi the last fish I want to see is Koi

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smartinup

fair enough logoboom, but i would say 95% of all the sushi bars around my area, Koi is the first fish you see as you are walking in the restaurant. But this was always just a fooling around logo anyway, not really for anyone other then practice.

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BenBrown

It really cool place! Few day ago I was there doing my woman hollering creek analysis.

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Artgeko

Interesting design of the logo and graphical realization of!

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type and signs

really good concept ... very nice illi !

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