espira

by senangh • Uploaded: Jul. 07 '10 - Gallerized: Aug. '10

61de4774ed62754f84208bc809c6151e.png

Description: espira i.t. company

Float? (Floaters: 69 )

Add to Pad (In 69 Pads )

Status: Client work
Viewed: 22666
Tags: diagonal vivid color technology
Share:  

Lets Discuss

sbj Jul. 07 '10

over all nice but im only getting S, P %26 A..

Reply
0
senangh Jul. 07 '10

Thanks dude, I guess I had to compromise a bit.

Reply
0
bigoodis Jul. 07 '10

good colors, but it is unreadable :)

Reply
0
senangh Jul. 07 '10

thanks buddy, neat showcase :)

Reply
0
bitencourt Jul. 07 '10

Agree with Bigoods :)

Reply
0
sbj Jul. 07 '10

u r compromising more than a bit.. i think

Reply
0
alexanderspliid Jul. 07 '10

%5E Could still work, with the right application. I think it is great!

Reply
0
zibbidy Jul. 07 '10

Nice looking and hard to read : )

Reply
0
raja Jul. 07 '10

predator!**Looking awesome

Reply
0
sbj Jul. 07 '10

yess if at right place it will suit..

Reply
0
brandsimplicity Jul. 07 '10

Great colors, but sorry I can't read it.

Reply
0
egzy Jul. 15 '10

I love this colors.

Reply
0
oski Jul. 15 '10

I cant read it bud visually I love it!

Reply
0
JF Jul. 21 '10

I love colorful logos. Reminds me of Trava with that certain look, how you've arranged colors...very nice.

Reply
0
Farmill Aug. 01 '10

It's beautiful, really. I'm sure the lack of legibility can be worked around.

Reply
0
Noetic Brands Aug. 01 '10

echoing what others said about legibility. Good colors tho.

Reply
0
taulant Aug. 01 '10

It looks cool but I can't read anything.

Reply
0
dotflo Aug. 02 '10

great colors, too hard to read

Reply
0
patriciape Aug. 02 '10

%5E yeah i definitely agree

Reply
0
wizemark Aug. 02 '10

I%60m actually having a prob only with the R. The rest and overall design is brilliant. Love it!

Reply
0
jerron Aug. 02 '10

If it's not legible, why is it in the gallery?

Reply
0
Chad Sanderson Aug. 02 '10

Is it supposed to be entirely legible? It's a great design and looks fantastic, so I think being readable isn't a high priority.**If it was meant to be legible though, that's another story.

Reply
0
taulant Aug. 02 '10

Chad I think the whole idea of making logos is communicating with shapes and colors.*This logo is very cool and nicely done but I would never understand what this company sells just by looking at the logo.****

Reply
0
Quattro8 Aug. 02 '10

good looking but surprised company chose it, cant read.

Reply
0
Chad Sanderson Aug. 02 '10

%5E And I bet the first person to see the nike swoosh had no idea it was related to sporting goods. Unless you possess vast mental abilities I do not, everyone learns a logo through its use in context. Just because a design features a house does not mean it is for a real estate agent. **Secondly, I was stating above that this doesn't need to be legible to work, as long as it has some kind of type treatment to fall back on. If it was meant to stand alone, then it's a problem.

Reply
0
Mad Skimo Aug. 02 '10

It doesnt matter if the text is unreadable. As a mark is great (quite 80%B4s actually)

Reply
0
Chad Sanderson Aug. 02 '10

That last comment was meant for taulant.

Reply
0
diego153 Aug. 02 '10

Chad it right in the sense that great logos are learned, like nike, but i have to say that the readability aspect is very important...i showed this to some non-designers and they didn't get it. We design for the masses, not for designers...and although it's a nice piece of design, i am questioning it's effectiveness at communicating the message. **Nice, but the readability factor bothers me a lot

Reply
0
tass Aug. 02 '10

I must say that i am one of those who can't read it too. Who likes the shape, likes the colors but can't read it. **I must disagree with you Chad on the NIKE comparison. You said that %22the first person to see the nike swoosh had no idea it was related to sporting goods%22, but in our case not the services relation is the problem but it's readability, the understanding of the mark itself. Of course that you are right saying that if a clear type would be added near it then it will make sense, but on it's own, as you too notice, it's not working. Looks nice but the message sent is very vague and confusing like diego noticed too. **I usually hate thinking on how would a logo look in black and white / one color, but in this case, where the colors suggest a bit the letters differentiation, i think in one color it will make it even more unreadable. **Again, i like the concept, the mark, the coloring style and the colors, the style, but i think it's too abstract for the general audience.

Reply
0
tass Aug. 02 '10

Sorry for the length of my comment. :)

Reply
0
JoePrince Aug. 02 '10

I can only read maybe one or two letters, but other than that it's completely illegible IMO.

Reply
0
taulant Aug. 02 '10

Toss I agree with you.*Also I wanted to add that he NIKE swoosh is an icon (not a word), so the comparison is not very accurate.*Again I want to say that the logo is very attractive and cool.But design is not only made of art, communication is another ingredient.*

Reply
0
markmir Aug. 03 '10

Very hard to read, but nice!)

Reply
0
nashifan Aug. 03 '10

When it comes to %22I%22 %26 %22R%22 it seems like pink part is %22i%22 and it continues to %22R (purple part)%22 *IMO - You could have separated the %22I%22 from continuing to %22R%22 by making the whole line (pink %26 purple) an %22I%22 and added another parallel %22I%22 which should belong to %22R%22... *Could hv made the bottom line of the %22E%22 horizontal and attached to the middle line **:) catchy colors... nice work !!!

Reply
0
jvajko Aug. 04 '10

I think ClimaxDesigns has a point: brands (and thus marks or logos) are meant to stick. **Besides, no mark should ever be shown out of context anyways%3B there will always be a truck, or a letterhead, a piece of clothing or an ad campaign to support the mark.**Think of all those commercials you've seen that have NOTHING to do with the product. When you think about it, those commercials start out funny, sexy or silly just to bring their product or message to you. I believe marks like this draw you in by being %22funny, sexy, silly%22 while still giving the brand some worth (in this case, making the brand feel %22edgy%22).**A logo without a context is like an exclamation point without a sentence before it. This is a beautiful exclamation point.

Reply
0
poroto Aug. 05 '10

Buena armon%EDa geom%E9trica y de color, pero dif%EDcil lectura.

Reply
0
leighton_hubbell Aug. 05 '10

It is nice as an esoteric mark. It has great flow in the elements, but as a primary logotype, it fails significantly in readability. If this is, in fact the company mark, it needs supporting typography to help it do its primary function - communicate.

Reply
0
benlinford Aug. 06 '10

Great work senangh.*As a side note, i'm particularly impressed with the background.*Works beautifully with the logo.

Reply
0
ideoma Aug. 06 '10

form doesn't follow function, but it has a nice form and coloros indeed!

Reply
0
raja Aug. 06 '10

I still want it on t-shirt!

Reply
0
dead.pixel Aug. 06 '10

%22form doesn't follow function...%22**How so? The purpose of a logo is to be recognizable and memorable, not necessarily legible. This is definitely the former.

Reply
0
theartistt Aug. 06 '10

this does toe the line between flash and substance, but it totally works for me. love it.

Reply
0
theartistt Aug. 09 '10

My first thought was Predator (vs Alien), too. :)

Reply
0
mfmccoy Mar. 16 '11

I am all for creative inspiration, but this seems a little close, see link...http://space150.com/

Reply
0

Please login/signup to make a comment, registration is easy