by sealyspeak • Uploaded: Oct. 20 '11
My client, and good friend, had just set up a squash coaching company. For the logo, I took inspiration from the amount of terrible logos that already exist of a man hitting a ball and I promised myself I would not go down that dark road. But I did obviously want to use some squash elements. So after much thought, I decided on using the red line of the court and the ball. The line provided recognisable colour, and also a movement indicator for the ball. When the line moves over the word dynamic, I made the ball bounce like it was being hit off the court wall, but also I wanted to hint at the cardiovascular nature of the game of squash.
As seen on: a tiny mind
Status: Client work
Tags: dynamic • ball • squash