Caseville Lumber and Builder Supply

by scotty2times • Uploaded: Feb. 26 '08

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Description: This is my first real logo project. I have other concepts but would like feedback on this one. Thank you!
Status: Nothing set
Viewed: 1179
Tags: supply builder lumber Caseville
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james Feb. 27 '08

Hi. The sub text definitely needs work. If this logo was to be used on stationery it would be unreadable. What other concepts do you have?

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sdijock Feb. 27 '08

I think it would be stronger if the top of the hammer broke out of the box - more dynamic. I also think you should add some tone into the hammer so it's not all white as it's completely dominating your logo and overpowering the type. Finally, like james said, work on your type as the sub text is almost completely illegible. Possibly even consider taking the type out of the box altogether.

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