by sazky • Uploaded: Nov. 23 '12 - Gallerized: Nov. '12
The constant changes in technology and the convenience they bring, make work and facilitate human activities and achieve some degree of automation. These changes result in setbacks and damage in other areas, such as graphic design, which is becoming more gimmicky and lacking in concept and objectives, forgetting its true essence is communicated in the most simple and effective as possible.
Simple does not mean easy, simplicity implies debugging, neatness and bring everything to its most elemental: that is the teaching left us by the great masters of graphic design.
Two hundred seventy-six, intends to apply the concept and revive what until then had forgotten: the tradition and simplicity. This is achieved by a refinement of line and form, is more than meets the eye or is somehow different than it seems at first glance.
Generate the identity of a wine that is preserved and grows in the bottom of the water, with the distinction of having within only 276 bottles.
Create an isotype demonstrating the qualities and characteristics of particular wine, ie classic, elegant, evocative and innovative testing it was emphasized in the total number of bottles submerged in order to remind the public product exclusivity.
As seen on: http://www.behance.net/gallery/276-Doscientos-Setenta-y-Seis/1168169
Status: Work in progress
Tags: 276 • wine • camilo jimenez • sazky