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nice change. agree w/ben

yup, you're on to a winner here. Just as Ben suggested, I'd make everything smaller, move the copy away from the mark, move the secondary text away from the primary, maybe tracking it out slightly. I'd try a version that was on a dark, deep red background, with the type and fork in silver, and the reel in the same color as the current background (pasta color). I'd then try another to see what it looks like in one color. good luck, and i look forward to the result!

You might also try making all the sprocket holes the same size as the strip on the bottom. The idea is that the film is more tightly wound around the fork, not that it is smaller. Great concept, and the execution is getting there.

yup, good catch %5E*

Nice changes so far!

Thank you everyone for the comments!

YES! I like these changes much better! The orange is much better.

Nice concept man!

Cool!