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Description: This was a logo I designed in my Production Design class at Savannah College of Art and Design . For the assignment a group of us were placed in a "4 to 5 person design firm". The firm was then assigned to another firm to design their logo. We/they were given a short 45 minute time period to discuss each owns styles and come up with the identity that suited the firms look and feel. So when they came to us with their name Green Light Design, they presented their firm as a place of clean precision, versatility, professionalism, and expressiveness. I instantly thought of a street light. At first that came off as really cliche, but it also seemed like one of the most recognizable icons when I sketched out things that made me think of that word. My goal was to abstract a street light in a way in which no one had ever seen. Something someone could look at and be like "Oh yah! that is a street light.., I didn't see that at first.. it just looked like a cool clean design, very cool logo." Anyways after this ridiculously long explanation for my design this was my final piece. I fairly happy with it. The things I dislike about it is the static lack of movement that is going on, and I feel like the text might be disconnected for the actual design.
As seen on: samfitzgerald.com
Status: Student work
Viewed: 1225
Tags: firm • design firm • design • light
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