Einzigartig

by s7even • Uploaded: Mar. 15 '10 - Gallerized: Mar. '10

Float

Description: Einzigartig are Austrian based dog behaviour specialists. The brief for this project called for a unique, approachable mark that communicated the "dog whisperer style" behavior training they employ to help pet owners struggling with difficult dogs.
Status: Client work
Viewed: 12312
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Lets Discuss

Hayes Image Mar. 15 '10

nice one :)

Mikeymike Mar. 15 '10

great concept direction and execution.

nido Mar. 15 '10

very clever... something about how the line thins off that dont sit well with me though...

datzebao Mar. 15 '10

very very good :)

s7even Mar. 15 '10

Thanks for the love/floats/kind words folks :)

gary Mar. 15 '10

i like this!

quierologo Mar. 17 '10

sehr tolles logo !!

OcularInk Mar. 17 '10

Clever concept. I agree with nido...not something you typically want to do.

micahharris Mar. 17 '10

This kills me, it's so good.

crislabno Mar. 17 '10

killer stuff. very bright concept

Chad Sanderson Mar. 17 '10

I like how you managed to incorporate the human talking into the dog's ear, and not just a mutt/person concept. Very nice.

eziemac Mar. 17 '10

very nice, man

brandsimplicity Mar. 19 '10

How did I miss this...kudos bro, this is special!

logo design monster Mar. 20 '10

Really like the way the dog and the person share the same eye. Great concept.

VikkiV Mar. 20 '10

sehr cooles concept.

s7even Mar. 24 '10

Thanks again to everyone for all the positive comments :)**@ Logo design monster - glad you noticed the shared eye (this was something I was particularly happy with) visually conveying the idea that by seeing eye to eye and understanding your dog, you can better manage their behaviour. **@ nido and oc - thanks guys I hear what you are saying, the thinning of the line isn't something I would usually have done either. However, in this case I felt it was necessary to allow enough space for the eye and maintain clarity at small sizes. It also helps ensure the audience sees the dog first and the face second.

logomotive Apr. 08 '10

@ s7even, just for your Info. There is another logo with same concept (dog human sharing eye) out there. I know this because I did work for Guide Dogs for the Blind. Just a heads up. Nice concept.

s7even Apr. 09 '10

Thanks for the heads up Mike.. I scoured the internet for dog/people/face logos after creating this mark (early 2009) and found nothing even remotely close. I am a little embarrassed to admit the guide dog angle didn't actually occur to me (seems so obvious now). Is this (http://www.webdesign.org/img_articles/2669/rgd.gif) the mark you were referring to?

logomotive Apr. 09 '10

YEP! that's it BUT,.. I think your totally safe, especially now that you re showed it to me. This would pass under registered trademark law. Like I said great concept.