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Wouldn't mind some feedback on the lock-up here, I like the aesthetic and balance but am concerned it may be difficult to read.. thoughts anybody?

It is very difficult to read. Even if I did pick out the H and the N, there's no way I would read it as %22Sport H%26N%22.

Updated. Hopefully this improves the readability. Feedback appreciated.. danke :)

This is so cool :)

Thanks for the floats and kind words folks. Do you think that the Sport H%26N is clear enough now?

Thanks Thierry and floaters :) I tried a bunch of variations with the plus and this was my preferred option as it had the best flow, but flow is not as important as readability! This has proven to be a tricky one but I will have another play tonight and see if I can find a nice balance..

Thanks for the push Thierry! A couple minor tweaks and I am much happier with this :)

Do you think that the Sport H%26N is clear enough now?*

HN is not clear enough by any stretch of the imagination. Would require supporting typo in from of sports.