by rohanjacob • Uploaded: Jul. 08 '14
Full Project: https://www.behance.net/gallery/18285009/Gentle-Touch-Dental-Services
The brand name had the potential of bringing a smile on people’s face and all it needed was
an icon that would be iconic and memorable.
Gentle is always associated with softness and the softest material that people can relate to is
a feather and the clinic is all about teeth (Molar tooth). The idea was to incorporate the
feather into the logotype by making it the central theme and dentistry the background
making people comfortable and welcoming.
As seen on: Gentle Touch Dental Hygiene
Status: Client work
Tags: teeth • creative • green • icon