by robsnow • Uploaded: Jul. 03 '12
A logo designed to represent a holiday resort complex of villas. Using the traditions of the Greek culture, there was a desire to hold some of this style in the final form. The original logo had some clever use of the 'U' and 'A' as Roman type letter forms, in 'V' and inverted 'V' styles for maintain a more classic look, however the client was worried about readability. So it was revert back. The icon was adapted based on me seeing a linkage when moving the 'M' and 'V' around and seeing that the 'V' elements on the header sat exactly on the 'M'. A little styling resulted in the now design.
As seen on: Muses Villa Resort
Status: Client work
Tags: typography • logo • vacation • sun